21 June 2007, Prêt à Rouler, London's first cycle clothing fashion show, organised by cycle shop Velorution and sponsored by Transport for London. It had several innovative fashion designers who are interested in cyclingwear. It is obvious that followed by recent cycling boom in London.
Velorution said in the show, 'We want to show people of all ages and backgrounds that cycling doesnt mean lots of lycra and that it is possible to arrive by bike and look good.'
So, it was the beggining of cutting edge cycling fashion.
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